Posts tagged ‘keywords’

#AUTHORTOOLBOXLINKYBLOGHOP

Guerilla Publishing: a sleaze-free guide to publishing and marketing

Written by Derek Murphy

I have read quite a few books offering publishing advice to independent authors. This one filled in some of the blanks about my still unanswered questions.

Most new and independent authors worry incessantly about marketing and spend too much time on it. I will admit to being guilty on that count. Murphy believes authors should spend more of their time and resources writing. He believes the only two things an author should worry about are visibility and conversion. Getting your book in front of the right readers is more important than spinning your wheels using every available marketing tool available.

Before writing authors need to do preparation. Rather than write about what they want, do research, and find genres that will sell. Of course, one still needs to balance that with the need to enjoy writing in that area. Answering who, what, when and where to find your target readers and how to write the best story that appeals to their needs are the next steps.

Murphy discusses the kinds of errors authors make and how to fix them. Then he provides links to problem solve embedded in the text. This allows the reader to go straight to the source and find information about how to fix them. Practical advice on layout, formatting, book covers, and options for distribution are clearly presented. The necessary skills of locating the best keywords, categories, and book reviewers are explained and examples given. Finally, launching the book and getting the sales you need are handled, as well as editing and making changes.

There is a free download to a companion workbook to implement strategies and an invitation to join The Guerilla Publishing Facebook Group in which authors share problems and offer solutions to each other as they come across them.

I would highly recommend this book to fledgling authors as well as experienced authors. After seven years in publishing, I still have much to learn. This book will become part of my toolkit.

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#AuthorToolboxBlogHop – Simple, straightforward introduction

YouTube Video Marketing: Video Marketing Tips, Tricks And Strategies EXPOSED

Written by Lavorite Martin

This book is written in an easy, non-technical style. While certainly not intended for an expert in videography, this book is a good choice for beginners. Authors who want to explore using video clips in their marketing campaigns will find it a good introduction.

Martin begins with explaining the importance and techniques for identifying and zooming in on your ideal customer and target audience. This is crucial for success. The author also stresses the need to tie video marketing in with the rest of your social media platform. The section on the many types of videos will help the reader decide which is the right kind of approach to video marketing.

Success will rise or fall if you don’t have the right equipment. Martin gives suggestions. I learned a lot about which formatting is most effective and how to choose the right one in each situation. Finally, Martin explains how to optimize videos with calls to action, keywords, and tags. He tells the reader how to embed a video on various social media platforms.

I recommend this book as a handy reference tool and quick reminder for a marketer’s video needs.

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