The Donkeys Jesus Chose: A Catholic Chapter Storybook
Written by Christine Calabrese
A beautiful early reader for Christian families to describe the events leading up to Palm Sunday and the profound affect it had on one family.
Joshua, his wife, Miriam, and their disabled daughter, Mara lived a humble life in a small village. They have a stubborn, donkey named Sapphire who is about to give birth. Sapphire refuses to allow anyone to ride her. Mara must face the bullying of the village children who taunt her as a cripple. In those times, a handicap was often seen as a sign of sin. Mara has one true friend, Hannah, who tells her about Jesus, the Messiah.
As the village prepares for Passover, the family hears that Jesus will enter Jerusalem in a procession. Mara pleads to go. Then an unexpected request comes from a stranger to use the family donkeys for the Messiah in the procession. How will this request and the miracle that follows change the life of this humble family?
Along with the touching tale containing lessons of empathy, compassion, resilience, and hope, children are treated to the beautiful, colored pencil drawings of a budding young artist, Anna Williams who illustrates the chapters. As a bonus for young readers, the author includes a link to learn all about donkeys.
This book is especially recommended to Christian families and beginning chapter book readers.
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Copywriting Essentials: 4 Myths That Keep You from Writing Compelling Copy
You’re stuck. You’re not seeing the leads you want for your business. You’re offering quality products and great services but only a few people are buying from you.
You might be tempted to believe that the problem is that your platform isn’t big enough or that your website isn’t interactive enough. But for many small business owners and solopreneurs, these problems are usually the result of poor copywriting.
The good news is that persuasive copywriting is an essential skill that can be learned. But first, you have to understand that some things you might believe about copywriting are actually myths that are harming your business.
Myth #1: Copywriting is all about selling.
Some small business owners believe that copywriting is the equivalent of going to a cocktail party and screaming “Buy my product!” to every person you meet. This couldn’t be further from the truth. Copywriting is about so much more than selling your product or program.
Copywriting is about serving your audience. You can use persuasive copy to address your customers’ concerns, help them make smart buying decisions, and offer solutions to their needs.
Myth #2: Copywriting is all about action.
Many small business owners and solopreneurs think that every piece of content they create has to have a call to action, but that’s not true. Most of the time, you’ll be creating content to increase your customers’ awareness of your business. . This can be called the “know, like, trust” factor.
The ‘know, like, trust’ factor is about guiding your potential customers through the buying stages. In the first stage, the know stage, you’ll give potential customers content that informs them. In the second stage, you’ll share content that makes your brand likeable. The third and final stage is known as trust. It’s the point where your customers will decide whether they should purchase your productive or service.
Myth #3: Copywriting is all about you and your business.
Copywriting isn’t focused solely on you or even your customer. The best copywriting strikes a balance between “about you” and “about your reader”.
You want your copy to show your understanding of and compassion for your ideal clients’ situation. Your copy should highlight that your business cares and why your brand is the best one to choose.
Myth #4: Copywriting is all about making your brand look perfect.
Persuasive copywriting isn’t about positioning your brand as perfect. It’s about connecting with your reader on both an intellectual and emotional level. Your potential customers want to know about your expertise, but they also need to know that you understand them. One simple way to do this is to share stories about your brand. Don’t be afraid to include stories about your business’s failures.
Don’t make the mistake of thinking that your copywriting is set in stone. Even expert copywriters create several drafts before they find a version that truly connects with their readers. The important thing is to keep testing your copy until you find what works best for your business.
Journal Your Thoughts
Which of the copywriting myths do you struggle with the most? Why?
What’s your biggest challenge when it comes to copywriting?
Do you tend to make your copywriting all about you or all about your reader? How can you strike a better balance?
5 Steps to Reach Your Readers on an Emotional Level
When it comes selling yourself and your brand, it’s essential that you understand that your potential customers want to do business with people that they know, like, and trust. This is even more important if you’re a coach or service provider. Your potential clients may wonder if they’ll enjoy working with you, how you can help them, and if they’ll get their desired results.
This is where persuasive copywriting can help you. Copywriting will allow your ideal client the chance to know, like, and trust you. It also gives you an easy way to answer their questions before they even ask them. But before you start writing your copy, there are a few steps you’ll need to take.
Step #1: Identify Your Client
Describe your ideal client as detailed as you can. You need to be specific about their fears, frustrations, and feelings. Use forums and social media groups to see what words your ideal client uses to talk about their situation. Knowing how your potential clients describe what they’re dealing with will allow you to create copy that connects with them.You also need to think about what your potential client’s desired end result would look and feel like. For example, if you help overwhelmed working moms find time to prepare nutritious food to feed their families, then the end result might be less dinner time stress, more family time, and healthier bodies.
Step #2: Focus on your qualifications.
Next, think about how you’re uniquely qualified to help your potential clients. Describe why you’re qualified as a professional (education) and/or as a person (experience). You’ll want to offer proof of your qualifications in the form of diplomas, testimonials, and endorsements. These qualifications can be placed on the ‘home’ or ‘about’ page or a dedicated ‘testimonials’ page on your website and blog.
Step #3: Describe the milestones.
When you have a clear picture of what results your clients can expect from you, then you’ll want to think about the journey they’ll take. Try to describe the milestones your ideal client typically encounters during their journey. For example, if you’re a weight loss coach, one milestone might be losing the first ten pounds.
Don’t focus on just the good milestones. You’ll also want to consider the setbacks clients may face as well as the emotional aspects of their journey. For example, a setback might be gaining three pounds one week.
Step #4: Think about your clients’ objections.
Once you’re confident that you understand your potential clients’ journey, you need to take a moment to consider their objections. What hesitations might your client bring up when they’re ready to hire you? What are they afraid of if they take that first step? For example, if you’re a fitness coach that helps obese patients lose weight, you might find that potential clients are worried about visiting a gym for the first time.
When you understand these objections, you can offer solutions. Keep in mind that solutions don’t always have to be complex. You might simply tell clients that the first gym session is all about coming in and getting comfortable with the equipment, no workout required. Now, you’ve subtly eased a potential client’s objections to taking that first step toward fitness.
Step #5: Describe the action steps your reader would like to take.
Now that you know the journey your clients are on, it’s time to guide them to your product or services. You can do this by thinking about the action steps readers need to take when interacting with your content. For example, you might have a call to action at the bottom of your blog posts for joining your email list.
When you send emails to potential clients on your list, you might have a call to action at the bottom of each email that invites your subscribers to set up a free consultation with you. You want to continually invite your community to keep taking action. By doing this, you’ll have a list filled with valuable leads.
Understanding your client is the first step toward creating more persuasive copy. When you genuinely care about your clients’ journey, it will shine through in your copywriting efforts.
Journal Your Thoughts
Who is your ideal client? Why are you passionate about serving this client?
How will you be helping your ideal client? In what ways will you accomplish this (one-on-one coaching, webinars, etc)?
How will your clients’ lives be different after working with you and your brand?
Getting Started With Persuasive Copywriting: The First 3 Pieces of Content to Give A Makeover
When you’re ready to create some persuasive copywriting, you may be overwhelmed and wonder where to start. There are three places where your copywriting skills really matter and this is where you should start. Once you’ve mastered these three elements of your website, you can go on to tackle other areas of your site.
1. Your ‘About’ Page
The ‘about’ page on any website is usually the most visited one. That’s why it should be clearly labeled. Don’t use a cutesy name in the hopes that more people will click on it. You’ll just confuse your website visitors.
Your ‘about’ page should share your journey and cover why you’re qualified to help potential clients. Spin your journey into a story format that readers can relate to. For example, if you’re a business coach, you might share how you struggled to get your own business started for several years before finding success. By sharing your story, you’ll make it easy for your potential clients to relate to you and show them that you’re qualified to help.
2. Your ‘Services’ Page
Your ‘services’ page is your chance to stand out from other solopreneurs that offer similar services. But don’t cram every single service you offer on the same page. That will overwhelm visitors and they may leave your website before reading through all of the services you perform. That’s why it’s smart to have each service listed on a separate page of your website.
You want your service pages to show that you understand your ideal client and can deliver what they need. Then you should explain how you work and what end result your ideal client can expect. For example, if you’re a social media strategist, don’t tell potential clients that you can handle their Facebook advertisements. That’s vague and doesn’t describe what you can do. Instead, you might tell potential clients that you can increase Facebook ad conversions by 20%.
Now, include an easy next step, like joining your mailing list. Direct your visitors to your freebie sign up page with a helpful link, like this one: ===> Add Your Download Link to Your Free Report <===.
By doing this, you stay connected to potential clients that are interested in working with you but aren’t ready to hire you quite yet.
3. Your ‘Home’ Page
When it comes to your home page, you have less than seven seconds to make your first impression. You want that impression to be a good one.
When someone visits your home page, they should be able to tell immediately if they’re your ideal client or not from your copy. If you’re a social media strategist that works only with small businesses, then your copy shouldn’t be aimed at large corporations. It should be focused on small businesses and how you can help them.
Your home page is also your chance to state why you’re uniquely qualified to help. Don’t use the same wording you did on your about page. Instead, keep your qualifications to one or two sentences on your home page. If a visitor is interested in knowing more, they’ll click on your ‘about’ page for the full story.
Next, offer social proof on your home page. If you’ve guest posted on several popular blogs, share their logos. If you have testimonials from prominent clients, post those on your home page, too. If you’ve been interviewed in a magazine or podcast, be sure to add this information to your home page as well.
Before you post your new copy on your website, be sure to have a professional editor or proofreader look at it. An extra set of eyes can help you avoid embarrassing typos and make sure that your copy shines.
Journal Your Thoughts
How are you uniquely qualified to help your clients? Is this information on your about page?
How can you put more of your personality into your website or blog so that you stand out from other solopreneurs offering the same services?
What’s the story behind your brand? Does your copy showcase it or do you need to give some of your copy a makeover?
Victorian San Francisco Novellas: (San Francisco Novellas)
Written by M. Louisa Locke
If you are looking for a few quick reads and like history, this book may be your cup of tea.
The characters are secondary characters from the author’s mystery series. There is a good amount of historical detail about the Victorian age in San Francisco. These stories revolve around the working class and life in a boarding house. They tell about lives often forgotten and the struggles of the poor in San Francisco during a time when the needs of the poor were overlooked.
Fast reads with interesting plots and characters.
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Mind Swapping Madness: Bonkers Short Stories Book 1
Written by Tom Moffatt
Illustrated by Paul Beavis
This book is a perfect choice for the reluctant reader. A good variety of stories on crazy topics that are sprinkled with lots of humor. For example, a boy trapped in the body of a fly, aliens who can’t wait to kidnap children, and toads waiting to be kissed by a human. Moffat twists traditional stories and invents new ones that will delight new readers. The length of the stories varies, and some can be read in five minutes. I am not a fan of children’s books with potty humor, this book contains none.
Recommended as a chapter book for new readers and those children who ordinarily will not pick up a book without coaxing.
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The author has written a short story based on the characters of his science fiction and fantasy Nsibidi scripts series.
The book series features friends Sasha and Sunny who live in Nigeria. They have special powers that allow them to see lots more than the average person. In this short story, the two friends land at O’Hare Airport in Chicago. They go on a short jaunt to visit the highlights of Chicago. Readers are treated to a tour of familiar sights seen through their unfamiliar eyes.
The book can be enjoyed by those who have not read books in the series but will probably whet their appetite to learn more about life in Nigeria and the mysterious powers they possess.
The series is recommended for ages twelve and older but this book is appropriate for younger children as well.
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MY BOOK SERIES FOR CHILDREN
Tips and Tricks for Parents, Teachers, and Authors
An enjoyable historical fiction read based on real characters. A well-researched tale that follows several families during World War II and the Spanish flu pandemic.
The characters are believable and well-developed. Readers are drawn into the tragedies, the struggles, and at times, a bit of humor despite the awful circumstances. Each of the separate stories hits the mark and makes a deep impression on the reader.
If you enjoy historical fiction, adventure, and in-depth characters, you will like this tale.
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The author has a way with words. Sullivan has succeeded in telling 100 stories about history, science, art, and culture and with wit and charm. Young readers will be intrigued by topics like ghosts, curses, snakes, space, and vampires. Each story reveals an adventure and interesting facts. Black and white illustrations accompany many of the chapters. Young readers unwittingly learn a lot while they are laughing and having a great time reading.
This is a book they will want to share with friends and family. Targeting the middle-grade audience ages nine through fourteen, but any age reader will enjoy and appreciate these gems.
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Publisher: Big Ideas Press | ISBN-13: 978-0645099805
I feel like I’m a piece, a fragment that’s missing all the good bits, but I don’t know where to find the rest … the parts I need to work properly. I bet they wouldn’t fit anyway. (Lexy, age 17)
Publisher’s Synopsis: Eight young people navigating high school and beyond, each struggling to hold on – to family, to friends, to a piece of themselves. Perhaps you know them. The bubbly girl who keeps telling you she’s okay. The high achiever who’s suddenly so intense. The young teen obsessed with social media. The boy challenged by communication. Every single day they, and others, are working hard to keep it together. So hard, they don’t see their friends are struggling, too. Through eight imagined stories, Fragments moves from a place of disconnection to connectedness.
The action of Fragments takes place in the minds and hearts of an ordinary group of young people. Their stories encompass anxiety, depression, neurodivergence, gender dysphoria, social media, bullying, family dysfunction, cross-cultural diversity, and more, culminating in a sense of hope. Although set in Australia, their stories could take place anywhere.
From the Playwright: Rarely presenting as neat packages, mental health issues often involve feelings and behaviors with jagged edges and blurred origins. Fragments embodies the theme that stress at home, at school, and in life is challenging young people beyond their usual coping abilities, leaving them disenfranchised and vulnerable. So much of adolescent life is spent looking inwards that it’s perhaps not surprising that mental health issues are often internalized. I wrote Fragments to start a conversation. It’s only when we speak openly about mental health issues – without fear or judgment – that we can chip away at the stigma that prevents many people from seeking help. It is my hope that the work will find its way into schools in Australia and overseas. The publication includes a comprehensive Study Guide, detailing activities and curriculum links for English, Drama/Arts, Health & PE, Civics, and more.
A powerful and timely mental health resource for young people and their families. Essential reading for high school.
Maura Pierlot is an award-winning author and playwright who hails from New York but has called Canberra, Australia home since the early 1990s. Her writing delves into complex issues including memory, identity, self, and, more recently, mental health. Following its sellout 2019 season in Canberra, Maura’s debut professional theatre production, Fragments is being adapted for the digital space, supported by artsACT. The work is published online by Australian Plays Transforms and in print by Big Ideas Press.
Maura is a past winner of the SOLO Monologue Competition, Hothouse Theatre for her play, Tapping Out. Her plays have been performed in Melbourne, Canberra, Sydney, Brisbane, and Hollywood. A former medical news reporter and editor of Australian Medicine, Maura also writes for children and young adults. In 2017 she was named winner of the CBCA Aspiring Writers Mentorship Program, and recipient of the Charlotte Waring Barton Award, for her young adult manuscript, Freefalling (now True North). Maura’s debut picture book,The Trouble in Tune Town won the 2018 ACT Writing and Publishing Award (Children’s category) along with international accolades.
Maura’s poetry, short stories, microfiction, and essays appear in various literary journals and anthologies. Maura has a bachelor’s degree, master’s degree, and doctorate, each in philosophy, specializing in ethics. When she’s not busy writing, Maura visits schools and libraries as a guest reader and speaker, serves as a Role Model for Books in Homes, and contributes reviews for the Children’s Book Council of Australia’s online magazine, Reading Time.
The giveaway begins September 6, 2021, at 12:01 A.M. MT and ends October 6, 2021, at 11:59 P.M. MT.
MY REVIEW OF FRAGMENTS:
FRAGMENTS: Journeys from Isolation to Connection
Written by Maura Pierlot
Fragments is a series of monologues that lend a voice to issues of mental health faced by teens all over the world today. In these monologues, readers follow the struggles of eight teens who seek hope as they fight mental health challenges. Each fight to maintain their connections to family, friends, and the community in which they live. The monologues are representative of the issues faced by youth and adults in the challenging times of which we live.
The actors represent young people around the world struggling with emotional, social, physical, and mental issues during their teenage years. As they reveal themselves, readers at once laugh, cry, feel their pain, and empathize with one or more of the issues described. The actors may appear to be disconnected, but in truth, they are seeking the possibility of connecting with one another.
The study guide included delineates themes, the background of characters, summaries of each monologue, and curriculum guide. While the monologues are matched to the Australian curriculum for high school studies, it can readily be adapted to standards used around the world.
Pierlot’s play provided her audience an opportunity to witness the problems and challenges facing youth today. Now readers of Fragments are given the opportunity to read and ponder the insights of these teens into the causes of mental issues and the realities they present for those who are suffering. Highly recommended read and discussion opportunity for teens and adults.
TOUR SCHEDULE
Monday, September 6, 2021The Children’s Book ReviewTour Kick-OffFragments: Journeys from Isolation to Connection
MCBD 2021 is Honored to be Supported by these Media Partners!
Check out MCBD’s Multicultural Books for Kids Pinterest Board!
MCBD 2021 Twitter Party Questions and PRIZES!
Join us on Friday, Jan 29, 2021, at 9 pm EST for the 8th annual Multicultural Children’s Book Day Twitter Party! REGISTER HERE.
This hour includes multicultural book discussions, addressing timely issues, diverse book recommendations, & reading ideas.
*** US and Global participants welcome. **
The Multicultural Children’s Book Day Twitter Party 2021 will be giving away a 5-8 diverse book bundle every five minutes!
We also have some bonus prizes and prizes specifically for our non-USA participants. Scroll down to see all of the amazing book bundles and prizes.
Hashtag: Don’t forget to connect with us on social media and be sure and look for/use our official hashtag #ReadYourWorld.
This year, our 1/29/21 Party will occur at 9:00-10:00 p.m. ET and we promise it will be INSANELY fun and fast-paced! Be sure and follow Multicultural Children’s Book Day on Twitterso you can join the party. Follow the hashtag #ReadYourWorld to join the conversation, connect with like-minded parts, authors, publishers, educators, organizations, and librarians.
GO HERE to view the 2021 MCBD TWITTER PARTY Questions!
GO HERE to view the 2021 MCBD TWITTER PARTY Prizes!
Not sure how to participate in a Twitter Party? Check out this great article from MCBD’s Project Manager HERE.
I am proud to be a participating author reviewer for the eighth year since the inauguration of Multicultural Children’s Book Day.
Here is my review for MCBD 2021:
FINDING HER WAY
Farah Rocks: New Beginnings
Written by Susan Muaddi Darraj
Illustrated by Ruaida Mannaa
This is the second book in the Farah Rocks series. Farah’s last name roughly translates to rocks in English and that is why she refers to herself as Farah Rocks. For those who are unfamiliar with this middle-grade book series, Farah is a gifted student from an Orthodox Christian Arab family. This year she is scheduled to begin attending a middle school called Magnet Academy. While she is apprehensive, her best friend, Allie has also been selected.
Right before school opens, a tragedy occurs. A fire destroys most of their home. When Farah discovers it might have been her fault, she keeps silent. Like a “rock in her stomach,” her feelings of guilt and remorse never leave her. Will she be able to come to terms with her guilt and stop lying to her parents?
Farah is a strong female character who is not afraid of trying new things, like setting up a creative writing club, even though the school is strongly math and science based. She is tender and loving toward her younger brother, Samir, who is speech impaired. The author deftly describes Arab culture and includes a glossary to explain Arabic vocabulary as well as some advanced English concepts.
Readers receive a bonus. The author shares seven writing prompts that will nurture the talents of budding poets, writers, and journalists. There are a few nicely done black and white illustrations. Length of the book is less than one hundred and fifty pages making it a good choice for reluctant readers as well. I would highly recommend this multicultural book to be used as a read aloud and discussion text about cultural diversity.
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This book is a series of short stories to encourage empathy and acceptance of differences among members of the human race. The protagonist is named Flower. She is the daughter of the Sun and Moon.
Flower struggles to find her identity. She has trouble and sometimes disrespects her parents who try to teach her. When Flower becomes a bit older, she goes off to search why others do not accept her. Along her journey, Flower discovers that the most beautiful part of our Earth is the ability to respect and accept our uniqueness.
The illustrations in this book are beautiful. Cortes’ sends her readers many worthwhile lessons. However, young children may be confused and need guidance as to how to interpret them.
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March 3, 2024
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