5 Things Every Author Needs to Know

Written by Geoff Affleck

A nice primer for first-time and newbie authors. Every author needs to decide not only who they are writing for but what problem they are solving for that reader. Before putting pen to paper, the new author must have an overall plan. That includes a marketing plan that focuses on the needs of the audience. She should prepare them with blog articles, videos, and free resources or tools. How will the author sell the book once published?

The book itself needs a great cover, title, book description, categories, and keywords that will gain online traffic and eye appeal when placed in a bookstore. An author needs credibility with reviews and, if possible, testimonials. Ask for reviews inside the book. Give readers a call to action. If possible, place links to additional resources inside the book. Give more than you get.

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