Posts tagged ‘call to action’

STEPS TO SUCCESS

5 Things Every Author Needs to Know

Written by Geoff Affleck

A nice primer for first-time and newbie authors. Every author needs to decide not only who they are writing for but what problem they are solving for that reader. Before putting pen to paper, the new author must have an overall plan. That includes a marketing plan that focuses on the needs of the audience. She should prepare them with blog articles, videos, and free resources or tools. How will the author sell the book once published?

The book itself needs a great cover, title, book description, categories, and keywords that will gain online traffic and eye appeal when placed in a bookstore. An author needs credibility with reviews and, if possible, testimonials. Ask for reviews inside the book. Give readers a call to action. If possible, place links to additional resources inside the book. Give more than you get.

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Looking for more resources? You’ll find them on my website http://www.LittleMissHISTORY.com

#AuthorToolboxBlogHop – Simple, straightforward introduction

YouTube Video Marketing: Video Marketing Tips, Tricks And Strategies EXPOSED

Written by Lavorite Martin

This book is written in an easy, non-technical style. While certainly not intended for an expert in videography, this book is a good choice for beginners. Authors who want to explore using video clips in their marketing campaigns will find it a good introduction.

Martin begins with explaining the importance and techniques for identifying and zooming in on your ideal customer and target audience. This is crucial for success. The author also stresses the need to tie video marketing in with the rest of your social media platform. The section on the many types of videos will help the reader decide which is the right kind of approach to video marketing.

Success will rise or fall if you don’t have the right equipment. Martin gives suggestions. I learned a lot about which formatting is most effective and how to choose the right one in each situation. Finally, Martin explains how to optimize videos with calls to action, keywords, and tags. He tells the reader how to embed a video on various social media platforms.

I recommend this book as a handy reference tool and quick reminder for a marketer’s video needs.

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