Posts tagged ‘categories’

STEPS TO SUCCESS

5 Things Every Author Needs to Know

Written by Geoff Affleck

A nice primer for first-time and newbie authors. Every author needs to decide not only who they are writing for but what problem they are solving for that reader. Before putting pen to paper, the new author must have an overall plan. That includes a marketing plan that focuses on the needs of the audience. She should prepare them with blog articles, videos, and free resources or tools. How will the author sell the book once published?

The book itself needs a great cover, title, book description, categories, and keywords that will gain online traffic and eye appeal when placed in a bookstore. An author needs credibility with reviews and, if possible, testimonials. Ask for reviews inside the book. Give readers a call to action. If possible, place links to additional resources inside the book. Give more than you get.

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Guerilla Publishing: a sleaze-free guide to publishing and marketing

Written by Derek Murphy

I have read quite a few books offering publishing advice to independent authors. This one filled in some of the blanks about my still unanswered questions.

Most new and independent authors worry incessantly about marketing and spend too much time on it. I will admit to being guilty on that count. Murphy believes authors should spend more of their time and resources writing. He believes the only two things an author should worry about are visibility and conversion. Getting your book in front of the right readers is more important than spinning your wheels using every available marketing tool available.

Before writing authors need to do preparation. Rather than write about what they want, do research, and find genres that will sell. Of course, one still needs to balance that with the need to enjoy writing in that area. Answering who, what, when and where to find your target readers and how to write the best story that appeals to their needs are the next steps.

Murphy discusses the kinds of errors authors make and how to fix them. Then he provides links to problem solve embedded in the text. This allows the reader to go straight to the source and find information about how to fix them. Practical advice on layout, formatting, book covers, and options for distribution are clearly presented. The necessary skills of locating the best keywords, categories, and book reviewers are explained and examples given. Finally, launching the book and getting the sales you need are handled, as well as editing and making changes.

There is a free download to a companion workbook to implement strategies and an invitation to join The Guerilla Publishing Facebook Group in which authors share problems and offer solutions to each other as they come across them.

I would highly recommend this book to fledgling authors as well as experienced authors. After seven years in publishing, I still have much to learn. This book will become part of my toolkit.

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