10 Step Plan to Promote Your Book Online: Online Book Marketing on Any Budget

Written by Scott Hughes

Before I begin this review, readers should be aware that the author is the webmaster for Online Book Club, and he does promote and encourage readers to utilize his business. That certainly does not mean that the book is a shameless promotion of his business. The advice he gives is sound and helpful for the self-published authors. I have used the strategies he presents and can verify they do work. The amount of time to achieve success largely depends on your budget and how much work you are willing to put into writing and marketing.

Steps 1 and 2 are the most difficult. Writers need to produce a really good product to compete in today’s market and they must take the time to proofread, correct typos, spelling and content many, many times. Only after then, can the writer send the book out for professional editing.

The rest of the steps involve becoming involved with all platforms on social media, blogging, reading other authors in your genre, interviewing, starting and participating in book clubs. All these things take time to create and build. Writers need to reach out and develop a network of trusted colleagues and friends. I agree with Hughes that twitter is very effective, and that Facebook has steadily become less reliable for marketing. Of course, the value of social media is largely determined by other factors such as personality and genre.

To sum up, the author has presented a concise program of steps to guide a writer through the competitive world of self-publishing if the reader commits the time, dedication and resources to his project.

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